He's talking about roughly 1000 more empty seats than 2 years ago. Having to wear a mask in Rupp might be one issue. Covid concerns could easily scare off that many. Given that we're talking about mostly season ticket holders, it may be the level of competition. I don't think it has anything to do with Cal or the coaching staff. It seems Story here is thinking the weak competition is the main issue. It could be, but just try to go to UK Athletics and find a ticket for any upcoming game. There are a few tickets left here and there, but try to find 5 tickets together or 10 tickets together (which is what I would need), good luck. Like I said above, if people are paying for the tickets and then just not showing up, UK isn't getting that message. If they REALLY want to send a message, get rid of your season tickets, don't buy any tickets. Losing $$ is the only thing UK is going to hear.
My hope is that ALL of the ticket scalpers that buy up the extra tickets before the season starts get STUCK with enough that it NO LONGER becomes profitable to do that. I have a feeling that is EXACTLY what's happening since UK doesn't have any but ALL of the ticket broker companies DO.
So, if enough of those tickets go unsold, the SCALPERS will STOP buying them up and they will become available to the public at face value. The great seats are NEVER available, because the demand for them is ALWAYS high, but the not so good ones going unsold by scalpers, will hopefully make them stop buying them.
I am a UK football season ticket holder(30 years) and WAS a UK Basketball season ticket holder(now I use the money I spent on them to travel to Neutral Site Games in NYC, Vegas, etc. which is actually cheaper). UK Athletics needs to make it EASIER for FAMILIES to attend games. Instead of ALLOWING scalpers to buy up seats, why not have ENTIRE sections that are for JUST families? It would PROMOTE UK sports and introduce an ENTIRELY new generation to what it's like to actually attend LIVE. This younger generation has SO MANY options for entertainment, UK Basketball and Football needs to entice younger potential fans to come to games.
The drop off will continue until it becomes feasible to actually go in person.